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Mother's Day Girlcott Targets Rebecca's Herbal Apothecary

For a printable PDF version of this press release, click here.

For immediate release, April 29, 2008

[Boulder, CO] -- Mother's Acting Up, a nonprofit organization promoting the welfare of children, is sponsoring a Girlcott of Rebecca's Herbal Apothecary in downtown Boulder. Representatives from MAU will be in the shop from 12:00pm to 2:00pm starting on Saturday, May 3 to promote the Girlcott, which lasts all week. Rebecca will donate 10% of her proceeds on May 3 to MAU.

The Girlcott is part of MAU's Reclaim Mother's Day events and is designed to promote the purchase of fair trade, organic or local gifts for Mother's Day. A girlcott is the opposite of a boycott in that it targets local businesses that support sustainability and encourages people to shop there. Like a boycott, a Girlcott uses economic strength to create change and awareness of social problems.

"I am so excited to support Mother's Acting Up promote their causes," says Rebecca Luna, owner of Rebecca's Herbal Apothecary. "It is vital for mothers to realize how important they are and how powerful they can be if they work together to make the world a better place for our children."

Rebecca's has many locally-made and locally-grown gifts for Mother's Day. Rebecca carries her own line of handmade body care products, produced right in her shop. Mothers can be pampered with locally-made lotions, bath salts, spritzers, body scrubs, massage oils, facial toners or floral waters. Rebecca's also carries many locally-grown herbs, which are perfect for making a Mother's Day tea or scented sachet. In addition, the shop has a large selection of gifts made by local artists and craftspeople, including cards and prints, aromatherapy pillows, sweet grass braids, smudge sticks, beeswax candles, tinctures, garden statues and more!

Mother's Acting Up is a movement of mothers who publicly and passionately advocate for the world's children. Their Mother's Day events are inspired by social activist and abolitionist Julia Ward Howe
whose "Mother's Day Proclamation" in 1870 was the first call on mothers to unite for peace and justice and act for positive social change.

Joellen Raderstorf, Director, Mothers Acting Up says the group will be sponsoring other Mother's Day activities all week, culminating in a parade on Mother's Day, Sunday, May 11.

Girlcott of Rebecca's Herbal Apothecary
Sat., May 3, 2008
12:00pm - 2:00 pm
Rebecca's Herbal Apothecary and Supply
1227 Spruce Street, Boulder, CO
(303) 443-8878

For more information, see:
http://www.rebeccasherbs.com/
http://www.bouldermau.blogspot.com/
http://www.mothersactingup.org/

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